While the quality of the products that you offer might be the key determining factor of the success of your business, it’s far from the only thing that plays an influence. Indeed, it’s just as often brand loyalty that can keep customers coming back, time and time again. Whether you’re running a business from home or opening up a shop of your own, focusing on how you brand your experience can make a big difference in how your customers perceive and remember you.
Know what your brand is
Understanding the components of a brand is important. This doesn’t just mean knowing that you need a logo, a name, and the like. It means coming up with a comprehensive and adaptable visual style, and that all of it is informed by a brand story, values, and goals that align with what your customers want. For instance, if you’re running a t-shirt printing business, then you might want your brand to be bold, colourful, and creative to match the energy of your customers.
Create a bespoke online experience
Regardless of what type of store you’re running, even if it only sells at its physical location, having some kind of web presence for your business is vital. If anything else, it acts as a virtual pointer to get people to come and visit the store. If you’re selling products online, then naturally, you need to give it a whole new level of investment, creating a professionally branded site that draws in the customer with the eye and leads them towards the products on offer in a way that makes them more likely to convert.
Add a little effort to packaging
Even how you present the products can make a big difference. If you’re designing your own products, then paying for well-designed packaging is a must. Even if those products are already designed, your own high-quality and branded, or at least patterned paper bags can add a nice degree of visual flair to them. Not only can this make them more appealing to the customer, but when they’re walking around the town or shopping centre with a bag from your store, then it’s more likely to catch the eye of other shoppers, as well, bringing more attention to your brand.
Give a thank you with it
Although not as common in the physical shopping world, if you’re doing deliveries for online shoppers, then giving them the extra human touch can make them a lot more impactful. A lot of savvy online businesses have started packing their orders with thank-you cards. If you’re a smaller business, then making them handmade can add an even bigger degree of emotional impact. Some will even include goodies like a bag of sweets to go with it. Of course, adding the human touch is important in a physical store, too, but it’s typically more often done through dedicated customer service.
Whatever kind of business you’re running, you want to ensure that you leave a lingering mark in the minds of the customers. The tips above can help you do just that.
